Digital Optimisation Manager

Melbourne Central Towers - Level 21

Group Digital - Digital


Full time

Posting Date: 27/03/2024

The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service.

Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.

At the heart of achieving this mission is our team. Driven by a passion for the work we do, we work together with our customers to make a real difference to people’s lives.

Join a dynamic team and define and deliver differentiated customer experiences across the McMillan Shakespeare’s (MMSG) digital channels. At MMSG, we help customers do more with their money and our vision is to make everyday living easier for all our customers, every time they interact with us. 

In your Digital Optimisation Manager’s role reporting to the Head of Digital Performance, you will be responsible for the architecture, implementation and maintenance of the automated marketing processes within the Adobe marketing cloud, including Audience Manager, Adobe Campaign and Adobe analytics.

This role has accountability for the build and effectiveness of the personalised customer journeys: buying, using and renewing.


  • Leading the MarTech (Adobe) integration across technology landscape – Plan discovery and solution sessions, gather business requirements, developing quality documentation, and presenting tailored marketing automation solutions.
  • Lead and drive customer behaviour and insights led triggered activities to support personalised customer experience and uplift acquisition targets
  • Develop strategies and drive digital optimisation and performance through CRO initiatives, utilising Adobe Target and Adobe Martech to develop and execute A/B testing
  • Implement best practice processes within our MarTech Platform (Adobe) - including lead generation, lead nurturing, journey mapping, lead scoring / qualification and handoff to sales, CRM integration and data integration.
  • Leading the Google Analytics integration through GTM across GRS, B2B and MMS.
  • Manage digital data integration with MMS data warehouse and elevate centralised data into the digital environment to enrich digital activities. 
  • Segmenting audiences and optimising campaigns to increase effectiveness.
  • Support on strategy, best practices and process improvement in Content Optimisation initiatives.
  • Assist with any reporting and analytics activities required for digital campaigns or website testing.
  • Reviewing existing marketing campaigns across the business and automating where appropriate.
  • Ensuring all platforms within the business communicate with each other to remove discrepancies.

You will bring:

  • 5+ Years experience in Digital Marketing / Design / Online Channel Management
  • 2+ years experience using marketing automation platforms (Adobe CDP, Adobe Target, Adobe Analytics) 
  • 2+ years experience using Adobe Launch or GTM
  • Solid experience in A/B testing and CRO is a must
  • Thorough understanding of business processes, particularly sales & marketing processes
  • Knowledge of data (segmentation, database queries, reporting tools)
  • Proven track record in Online Channel Optimisation 
  • Experience with an online Content Management System, and some HTML experience is desirable but not essential
  • Possess strong project management skills

What we can offer you:

  • Our strong people-first culture

  • Flexible/hybrid working to enhance your work/life balance

  • Novated lease benefits and discounts

  • 12 weeks Paid Parental leave and access to our Parents Portal

  • Exempt Employee Share Plan

  • Paid Income Protection Insurance under MMSG default Super plan

  • Access to a broad range of learning and development programs

  • Career break and volunteering leave

  • Access to Employee Assistance Program and annual Flu vaccination

  • Lifestyle Rewards program

As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected.  We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.  
Please note all successful candidates will be required to undergo background checks.

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