Digital Optimisation Analyst

Melbourne Central Towers - Level 19

Group Digital - Digital


Full time

Posting Date: 27/03/2024

The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service.

Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.

At the heart of achieving this mission is our team. Driven by a passion for the work we do, we work together with our customers to make a real difference to people’s lives.

Join a dynamic team and define and deliver differentiated customer experiences across the McMillan Shakespeare’s (MMSG) digital channels. At MMSG, we help customers do more with their money and our vision is to make everyday living easier for all our customers, every time they interact with us. 

In your role as Digital Optimisation Analyst, you will be at the forefront of analysing and interpreting digital data through various tools, identify gaps and optimisation opportunities within the business, and executing improvements. You will support the Digital Performance team across various product streams to identify better ways of working (tools, processes, etc) that will benefit not only the team but the business and its customers.

You will have a natural ability to analyse and problem solve. You will assist in delivering programs to drive quality digital leads, conversion rate optimsation and retention - to achieve our strategic digital goals.


  • Provide data, trends analysis, consumer and market insights to support optimising performance and conversion rates across digital assets
  • Drive effective use of digital and website optimisation tools – including research, design reviews and conducting A/B testings
  • Manage SEO performance across GRS websites and recommend SEO lead activities and improvements
  • Measuring and tracking the online customer journey and recommending improvements to increase overall engagement rate
  • Deliver and manage monthly GRS digital dashboards reporting
  • Create Adobe Analytics workspaces to deliver campaigns reporting across the business
  • Sharing insights and recommendations with internal stakeholders to assist in formulating data driven decisions
  • Conduct competitor analysis, benchmark capabilities and evaluate new market trends and online user behaviour to identify new optimisation opportunities
  • Identify opportunities to uplift value from existing solutions
  • Assist in process improvements

You will bring:

  • 3 – 5 years of digital marketing experience working in an agile environment
  • Expert proficiency with web analytics tools, e.g. Adobe Analytics or Google Analytics
  • Proficiency with Tag Management tools, e.g Adobe Launch or GTM
  • Experience and knowledge of best practices in developing website and mobile front-end development advantageous but not essential
  • Strong SEO skills and experience is essential
  • Solid knowledge in utilising AB/multi variate tools – we can upskill you in these tools if need be
  • Confident in using Content Management Systems (CMS) and building landing pages. An understanding of HTML and CSS would be advantageous but not essential
  • Knowledge of digital marketing automation platforms is beneficial
  • High level of attention to detail including demonstrated analytical and reporting skills.
  • Solid proficiency in Microsoft Office - Word, PowerPoint and Excel

What we can offer you:

  • Our strong people-first culture

  • Flexible/hybrid working to enhance your work/life balance

  • Novated lease benefits and discounts

  • 12 weeks Paid Parental leave and access to our Parents Portal

  • Exempt Employee Share Plan

  • Paid Income Protection Insurance under MMSG default Super plan

  • Access to a broad range of learning and development programs

  • Career break and volunteering leave

  • Access to Employee Assistance Program and annual Flu vaccination

  • Lifestyle Rewards program

As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected.  We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.  
Please note all successful candidates will be required to undergo background checks.

25 Years of Dedication: Lesley Corevski and Karen Javni share their transformative journeys and the evolving culture that keeps us 'better together